Hi, I'm aanand
Hi, I'm aanand
I am an Art Director
I am skilled across
visual, motion,
and UI/UX design
I believe design
should make experiences
more accessible
I’m an engineer
turned designer with
a CS background
I’ve been crafting
designs across B2B
and B2C since 2023
I am an Art Director
I am an Art Director
I am skilled across visual,
motion, and UI/UX design
I believe design should make experiences
more accessible and inclusive for everyone
I’m an engineer-turned-designer with a
Computer Science background
I’ve been crafting designs across B2B and
consumer-facing products since 2023
I am an Art Director
I am an Art Director
I am skilled across visual,
motion, and UI/UX design
I believe design should make experiences
more accessible and inclusive for everyone
I’m an engineer-turned-designer with a
Computer Science background
I’ve been crafting designs across B2B and
consumer-facing products since 2023
I am an Art Director
GET IN TOUCH
Delhi, IND
FEATURED WORK
FEATURED WORK
Design Lead
Design Lead
UX Research
Branding
Motion Design
Product Strategy
Event Branding
Art Director
Art Director
Campaign Design
Social Media
Digital Advertising
Print Design
Performance Marketing
Design Director
Design Director
Art Direction
Creative Leadership
Visual Identity
Team Management
Event Branding
MY DESIGN PROCESS
MY DESIGN PROCESS
Understand and Align
Understand and Align
Before designing, I focus on understanding what the client actually wants. Clarifying the scope, decoding requirements, and aligning on the overall direction. I explore references, user expectations, and visual possibilities early in the process to make sure we’re solving the right problem before execution begins. My goal is to turn scattered ideas and unclear direction into a focused, actionable foundation for design.
Before designing, I focus on understanding what the client actually wants. Clarifying the scope, decoding requirements, and aligning on the overall direction. I explore references, user expectations, and visual possibilities early in the process to make sure we’re solving the right problem before execution begins. My goal is to turn scattered ideas and unclear direction into a focused, actionable foundation for design.
Build the direction
Build the direction
Once the direction is defined, I begin shaping the visual system through exploration, experimentation, and iteration. I combine inspiration with intentional design decisions to create experiences that feel cohesive and purposeful. I enjoy building larger systems from smaller ideas. Refining layouts, structure, and interaction patterns until everything works together seamlessly.
Once the direction is defined, I begin shaping the visual system through exploration, experimentation, and iteration. I combine inspiration with intentional design decisions to create experiences that feel cohesive and purposeful. I enjoy building larger systems from smaller ideas. Refining layouts, structure, and interaction patterns until everything works together seamlessly.
Collaborate and evolve
Collaborate and evolve
Design is never a one-person process for me. I work closely with teammates through critique, discussion, and iteration to refine the final outcome and ensure every decision has clarity behind it. After launch, I pay attention to feedback, usability, and performance to understand what worked and what can improve. My approach has always been simple - Design with intent and Design with purpose.
Design is never a one-person process for me. I work closely with teammates through critique, discussion, and iteration to refine the final outcome and ensure every decision has clarity behind it. After launch, I pay attention to feedback, usability, and performance to understand what worked and what can improve. My approach has always been simple - Design with intent and Design with purpose.